Know who controls your ads, analytics, and listings before the handoff breaks.
AssetLock turns a messy agency transition into an owner-controlled account packet for Google Ads, GA4, Google Business Profile, Meta assets, pixels, tags, and critical listing access.
Marketing access packet
Agency transition · control status
Google Ads owner
Prior agency is billing/admin owner
GA4 + GTM
Property exists under multi-client setup
Business Profile
Owner has primary access + backup admin
Meta assets
Partner access unclear before launch
Who this is for
Owners and incoming agencies who cannot afford to discover the access problem after the old agency leaves.
The narrow customer is a local service business owner or incoming PPC/SEO agency handling a live transition: garage doors, locksmiths, healthcare clinics, dental, home services, legal, and other lead-dependent verticals.
The day-in-the-life pain is not generic marketing reporting. A new agency asks for Ads, GA4, GBP, Meta, tag, pixel, and listing access. The owner discovers the old agency is the owner, the property sits under a multi-client account, or nobody knows which login controls the asset that drives calls.
Narrow customer
English-language local service SMBs and incoming agencies in an active agency replacement or in-house transition.
Paid problem
Lost owner/admin control can pause ads, break tracking, block privacy/data review, slow onboarding, or force costly account rebuilds.
Validation offer
Join to get one concierge account-control packet assembled from redacted platform/access evidence before software is built.
Product workflow
Inventory the assets. Check control. Leave with a packet the owner can act on.
The first version is not another analytics dashboard. It is a transition-control workflow for the moment marketing ownership becomes a business risk.
Input
Business domain, current agency contact, known ad/listing/analytics accounts, redacted screenshots or permission exports, transition deadline, and the incoming agency's must-have access list.
Checks
AssetLock maps owner vs partner access, primary-admin risk, missing backup owner, GA4/GTM/Ads mismatches, GBP ownership gaps, Meta sharing problems, and recovery proof still needed.
Output
The owner gets a clean account-control packet: platform map, safe / risk / blocked flags, handoff task list, proof checklist, and PDF/link for the incoming agency or platform recovery flow.
Features tied to evidence
Owner/admin role map
Show who actually controls Google Ads, GA4, GBP, Meta Business assets, pixels, tags, and critical listings.
Missing-control flags
Highlight primary-owner gaps, agency-owned assets, absent backup admins, and risky multi-client analytics setups.
No-password evidence intake
Collect redacted screenshots, URLs, and role exports without asking for credentials or customer lists.
Transition task packet
Give owners and incoming agencies a sequenced handoff checklist with proof documents and platform-specific next steps.
Concierge first test
Early waitlist users can submit one messy transition and receive a manually assembled account-control packet.
Public evidence
The strongest signal is transition control, not another marketing dashboard.
Reddit r/PPC · Google Ads hostage risk
A PPC operator describes garage-door prospects whose previous agency contract says the agency owns the Google Ads account. Rebuilding can require Advanced Verification and leave lead flow effectively dead for months.
Reddit r/legaladvicecanada · GA4 ownership dispute
A Canadian healthcare business faced GA4 and Google Ads ownership refusal from a marketing agency, creating data-access, privacy, and transition questions beyond ordinary campaign reporting.
GitHub Issues · SMB marketing account handoff
A public problem report frames the job: when replacing an agency, owners need to confirm that the business controls ads, listings, reviews, analytics, and audience/history before a lockout hits.
GitHub Issues · concierge packet validation
A related experiment proposes a facilitator-led asset inventory, owner/admin map, missing-control flags, proof checklist, and exportable handoff summary for live SMB transitions.
These are public signals, not proof of demand. The waitlist tests whether real owners or incoming agencies will share redacted access evidence for a concierge packet.
Why not existing tools?
Spreadsheets and help docs do not prove who controls the business-critical assets.
Why not just ask the old agency?
That is the first step, but the evidence shows transitions become painful when ownership, partner access, and data custody are unclear or adversarial.
Why not use platform help docs?
Google and Meta docs explain roles one platform at a time. AssetLock turns the business's whole handoff into one owner-controlled packet.
Is this legal advice?
No. AssetLock organizes operational evidence and next steps. Contract disputes, privacy law, and recovery outcomes still require the owner's advisers and platform processes.
Will this replace my agency?
No. The first wedge helps owners and incoming agencies start from a trusted access map instead of spending onboarding time guessing.
Early waitlist offer
Get one redacted transition reviewed.
Early users will be asked for a redacted platform list and transition context. The validation succeeds only if owners or incoming agencies say the packet would save a launch delay, protect lead flow, or reduce risky back-and-forth with the prior vendor.